I turn complexity into clarity

With over 10 years of experience in UI/UX design,
I craft user-centered designs that bridge the gap between users and technology.

About Me

Leng Sheng Hui - UI/UX Designer

I'm a Senior UI/UX Designer with over 10 years of experience creating user-centered digital experiences across cultures and industries.

From co-founding a game studio in Malaysia to designing AI-powered products at LINE Corp and Autify in Tokyo, I've crafted interfaces for millions of users — from B2B conversational voice experiences to enterprise SaaS platforms.

My multicultural background and collaborative approach help me transform complex challenges into elegant, intuitive solutions that make technology feel more human.

Ready to create something meaningful together?

Work Experience

For details, please refer to my latest resume.

Jul 2022 - Present

Autify

Senior UI/UX Designer

  • 0 → 1 product building
  • Strong cross-functional collaboration
  • Identify design priorities in an agile environment
  • Build and contribute to Autify’s design system
  • Experienced in design team recruiting
Aug 2019 - Jul 2022

LINE

UX Planner

Aug 2017 - Feb 2018

Stampede Design

UI/UX Designer

Aug 2016 - Jul 2017

Marx Research

UX Designer

Apr 2014 - Aug 2016

Palette Multimedia

Visual Interaction Designer

Mar 2013 - Apr 2014

Darkredz Studio

Co-Founder and Designer

Sep 2012 - Feb 2013

Young Jump Animation

3D Animator

Skills

Design

  • User Interface Design
  • User Experience Design
  • Interaction Design
  • Visual Design
  • Wireframing
  • Prototyping

Research

  • User Interview
  • Usability Testing
  • A/B Testing
  • Heuristic Evaluation
  • Competitive Analysis
  • Design Sprint Workshop

Tools

  • Figma
  • Adobe Creative Suite
  • Sketch
  • InVision
  • Miro
  • Notion, Jira, Github etc

Languages

  • Japanese (JLPT N1)
  • English (Native)
  • Chinese (Native)
  • Malay (Fluent)
  • Cantonese (Conversational)

Portfolio

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Design Beyond Screens

I unleash my creativity through oil paintings, exploring color, texture, and emotion on canvas. My artworks were exhibited at the prestigious Tokyo Biennale 2023, where I had the opportunity to showcase my artistic vision alongside international talents. This creative practice enriches my design thinking by fostering a deeper understanding of visual composition and emotional resonance.